BRANDS AGAINST COVID-19

The Coronavirus pandemic, and the subsequent lockdown, has brought huge disruption to our daily lives and behavior. In these unique times, many of us have embraced the situation and the norms of hand wash and social distancing. Yet every other day we see instances of people still defying these simple safety measures, thus underlining the need for reinforcing these measures.

Also, during this time, brands are unsure how to proceed, but they do have a vital role to play in the fight. Brands have a massive following and we can use this in a good way to spread these messages. Brands can play an active and engaging role in pushing the warnings and guidelines laid out by the government.
A joint collaboration between Brand Equity and The Bombay Creative Company, have used the most iconic brands with a loyal fan base to deliver the messages in a witty and clever way. Brands and creatives have always had economic and social value, now the ideas and stories they tell may well be one of the things that help win this war. This is the time for advertising to play a bigger role.
Imagine how many people they will be able to reach if these posts are broadcasted. Because in this fight every little help matters.